Belinda Koo, Founder and CEO, XYZ; Managing Director, UBS Wealth Management, Hong Kong Belinda Koo is the founder of XYZ, a revolutionary indoor cycling studio concept that fuses fine measures of entertainment and creativity with a high intensity cardio work. In less than three years, Belinda has inspired over 16,000 individuals to embrace cardio exercise as a way of life through the XYZ platform. Her work has garnered the attention and recognition of leading publications such as the Hong Kong Economic Times, China Daily, and Robb Report, which voted XYZ as one of “The Ultimate 8: Best Boutique Gyms Around the World” in 2015.
Belinda is also managing director at UBS Wealth Management, specializing in helping ultra-high net worth family offices and corporates with their investment management, governance, and philanthropic needs. She has been awarded the UBS Circle of Excellence award (top 100 bankers globally in UBS Wealth Management) for the past two years and achieved UBS Dragon Club status in Asia for five consecutive years. Belinda holds an EMBA from the Ivey Business School, University of Western Ontario and a BA from the University of Toronto. She is a Fellow of the fourth class of the China Fellowship Program and a member of the Aspen Global Leadership Network.