After seeing the amount of waste the fashion industry created first hand, eco-jewellery designer Jeanine Hsu started niin in 2009 to offer people more sustainable, environmentally-friendly fashion.
At the core of niin is the desire to create artisan jewellery that combines natural materials and a light environmental footprint. niin’s unique and organic approach to design stems from Jeanine’s passion to preserve, share, and celebrate nature and all it’s beauty. Sourcing elements of her collections from local restaurants and high-end furniture factories, Jeanine takes discarded shells and wooden off-cut waste materials to give them new life in her designs. niin’s eco-chic collections have gained international attention and have been featured in press such as VOGUE, Hong Kong Tatler, ELLE, Cosmopolitan, and Ecozine.
Jeanine works with local and international charities to raise awareness and funds for environmental causes including WWF Hong Kong, The Nature Conservancy, Cuipo, Bloom, Plastic Oceans, and The Shark Foundation. Through her work Jeanine hopes to continue to spread a message of positivity and the importance of protecting and preserving the environment.